Weekly Newspaper

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issn 0856 - 9135
Issue No. 0933
December 10 - 16, 2016

SOCIETY

INFOTECH

By Rebecca Rwakitimbo

Mobile apps: ’User-experience,’ and businesses that provide it

Today’s statistics show that slightly over 65 per cent of ‘digital media time’ is spent on mobile apps. Eighty per cent of internet users own a smartphone, and desktop computers have become a secondary concern for many digital users. Major portals like Yahoo and MSN may still receive most of their traffic from PC users but the majority of traffic online is now driven through mobile platforms.

Recent research by markeyland.com shows that the top three US digital properties are Google, Facebook, and Yahoo. But the “mobile-only” audiences for Facebook, Yahoo, and Amazon are larger than for Google. What does this say to business entities? There is more traffic from customers ─ therefore more business ─ by being able to reach customers on their mobile phones. Today’s digital consumers can generally be described as fitting into the following categories:

- They spend more time online than using other, more traditional media
- Much of that digital time is spent using mobile devices (smartphones,; tablets
- Most of that mobile time is spent using apps rather than the Internet.

Users spend 90 per cent of their time using apps. The same users download on average nearly nine apps per month, and app installs are up 5 per cent year-on-year. Most businesses, whether small or large, are now following client’s patents via mobile apps. This is because they understand it’s essential to have more than just a mobile-friendly website, both for their own visibility and quick access to their clients’ databases.

Opportunities abound, and there are three identifiable advantages of using mobile apps for your business: speed; volume of information; and advertising. How so? Apps create a Direct Marketing Channel, which guarantees the provision of general information: prices, booking forms, search features, user accounts, messengers, news feeds, and much more. Most importantly, this content comes quickly;  we, as consumers, live in a world where “we want it, and we want it now”.
Most companies today accept that the drive for mobility is part and parcel of the business technology agenda.


Mobile apps the age of mobility and business

Corporations and businesses looking to grow are constantly looking to providing maximum mobility to their esteemed customers. Mobility is its own commodity: a worthwhile and trouble-free user experience; constant availability at all times, in all places and; compatibility with 4G networks are all essential nowadays.

The option to integrate and synchronise applications and software across mobile devices such as laptops, tablets, PDAs and smartphones, , makes it easier than ever for workers to collaborate, and for businesses to communicate with their staff, customers, and vendors.

Another important aspect for any business is “Development.” Because of the interactive nature of mobile technology, sharing information through this medium allows businesses to get immediate feedback on products and services from customers.

Mobile apps add value (e.g. apps that enhance customer relationships or experiences) through on-hand information. Customer satisfaction is key to running a successful business.  The better the experience you provide for your clients, the more satisfied they will be ─ and the opposite is also true.

User-experience is becoming an increasingly crucial feature when it comes to the digital landscape. It defines how the user feels and thinks about your product. To maximise user-experience, a company needs to produce something easy to use, valuable to, and effective for, its target market. And what better way to gauge user-experience than via the apps that your customers actually end up using?

With the fast growth in services such as mobile banking, businesses that own apps could also experience an increase in their cash flow, through e-commerce.

Every day, businesses learn more about the ways mobile technology can be used to increase their productivity and, ultimately, their profitability. Will your business get left behind? Personally, I don’t think that is likely if you can be flexible and on top of movements in customers’ trends. Organizations that embrace mobility for business purposes will not just become more efficient, but also places where people want to work.

Owning the programming and copyrights for an app gives you the chance to build, create, grow, engage and─ most importantly ─ increase revenue through customer satisfaction and online stores. It could also be an advantage for employers seeking to  recruit and retain talent in ─ what will be ─ the increasingly competitive coming decade.

REBECCA RYAKITIMBO IS COORDINATOR FOR NODE MARIE, ARUSHA

 

 

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